![](https://images.squarespace-cdn.com/content/v1/644c296fc841550709638fdb/4b6456a8-bb08-40d6-b599-539d7e51f2e5/convince+boss.png)
The goal was to create content that engaged a specific audience and increase registration/interest for the GloballLink NEXT conference. Working with Storyboard Media and Transperfect, I did strategy, writing and editing on a series of web videos that were used across several platforms to drive conference registration. The overall concept was to take information that is typically communicated in a dry, bland way - and make it fun and engaging.