CBS College Sports Network wanted to promote their coverage of the NCAA Tournament for March Madness on their digital tier channel. The audience for CBS College Sports Network tended to be a younger, professional, post-college demographic (likely in their mid 20's - 40). Taking a fun approach to relate with the target audience, a series of promos were created for web and air during March Madness. Working with Hayes Permar, these promos were shown throughout the tournament.