WRAL-TV was a CBS affiliate for more than 30 years. However, when WRAL made the change to become an NBC affiliate, the marketing challenge was how to educate an audience about this change - and what to expect. Using a trained peacock (yes, a trained peacock) I worked with the WRAL creative team to help them produce and create a series of on-air and online promos to help educate and prep audiences for the change. Additional projects included working with NBC News’ Lester Holt on a promo campaign about the network change.

Writer / Director / Editor: John Roberts 

WRAL Creative and Production: Shelly Leslie, Jay Yovanovich, Anita Normanly, Wendy Gatlin, Shan Zhong

Production Company: WRAL